6. Design a Communications Plan
- Design your key messages.
- Identify the audiences that are affected by and interested in your project.
- Create a communications plan that includes both words and behaviour and makes use of multiple venues.
Leaders continually underestimate the importance of communications when introducing change to an organization. A powerful communications plan will engage all possible venues including meetings, workshops, progress reports, training events, informal gatherings, e-mail, the intranet and special events.