1. Brand Your Project
- Align your project with the corporation’s strategy.
- Create three bullet points to describe your project, so that everyone will want to join your team.
- Create a metaphor for your project
The boss might have assigned you to a project called “updating the filing system”. Redefine the project! Let everyone know that you are working on “Fast Facts” – a knowledge management system that supports the strategic objective of bringing new products to market faster than the competition by capturing and organizing corporate intelligence.